Brand Metrics

31st August – 3rd September


IIM Bangalore’s International business summit Vista 2018 presents Brand Metrics in association with MaSh, IIMB’s Marketing Club. It will be held in 4 phases of fun filled events – Selfie-Welfie, SoMeme, TagIT, and Haze Maze, for online enthusiasts to test their creativity and social marketing skills.

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Round 1 (Event 1) – Selfie Welfie (August 31st)

  • The team needs to click selfies with the most common use products/brands on the theme “Prism of Possibilities” and prepare a collage depicting a story.
  • Teams need to constantly be on the lookout for any clues that get posted on MASH/Vista’s Facebook Page throughout the event day.
  • The teams have an option to choose any software to generate the collage, but final deliverables uploaded on the page need to be in jpeg format.
  • Entries should be posted in a given format (jpeg) as mentioned in the event specifications and have an appropriate hashtag, (one customised team tag, #brandmetrics, #eventname). The photo status will be in the format “TeamName_Collagename_BRANDMETRICS”, for example, ”ACE_IIMB_BRANDMETRICS”
  • The final submission has to be done on MaSh/Vista Page (URL is given).
  • Entries posted after the deadline will not be accepted.
  • The winners of the event will be announced the next morning and will be reflected on the leaderboard.

Round 2 (Event 2) – So Meme (Sep 1st)

  • The teams will be provided with a list of themes, using which the participants need to come up with an original meme.
  • Teams need to constantly be on the lookout for any clues that get posted on MASH Facebook Page throughout the event day.
  • The teams have an option to choose any meme generator.
  • Entries should be posted in a given format (jpeg) as mentioned in the event specifications and an appropriate hashtag (one customised team tag, #brandmetrics, #eventname). The photo status will be in the format “TeamName_Collagename_BRANDMETRICS”, for example,  ”ACE_IIMB_BRANDMETRICS
  • The final submission has to be done on MASH/Vista Page. Multiple memes are allowed, but all entries need to be a part of a single post.
  • Entries posted after the deadline will not be accepted.
  • The winners of the event will be announced the next morning and will be reflected on the leaderboard.

Round 3 (Event 3) – Tag it (Sep 2nd)

  • A set of images (one every 4 hours) will be floated on the facebook page. The teams have to come up with the wackiest taglines for each of the pictures.
  • The teams need to submit their tagline entries in the comments section of the post.
  • A submission will be considered complete only if the taglines are posted for all the pictures.
  • Teams need to constantly be on the lookout for any clues that get posted on MASH/Vista Page throughout the event day.
  • Entries posted after the deadline will not be accepted.
  • The winners of the event will be announced the next morning and will be reflected on the leaderboard.


Round 4 (Event 4) – Haze Maze (Sep 3rd)

  • The event is divided into two parts – 1. A marketing themed puzzle will be floated at the beginning of the day. One or two riddles will be floated in the afternoon.
  • The team needs to email the answers on the specified email id given in the post. Also, a submission will be considered complete if all the answers are submitted.
  • Teams need to constantly be on the lookout for any clues that get posted on MASH/Vista Page throughout the event day.
  • Any answers posted in the comments section will lead to disqualification.
  • Entries posted after the deadline will not be accepted.
  • The winners of the event will be announced the next morning and will be reflected on the leaderboard.
  • Each team can have a minimum of 2 participants and a maximum of 3 participants
  • The same team must be maintained for all four rounds
  • All the participants must  belong to the same institute
  • A student cannot be part of more than one team
  • The rounds won’t be eliminative, the scores will be added for every round
  • Answers post deadline won’t fetch any points
  • The participants must carefully read through and agree to the following Terms & Conditions before registering:
  • All decisions in matters of eligibility, authenticity and final judgments will be with the organizing committee of Vista and MaSh, Indian Institute of Management Bangalore.
  • The format and structure of events are subject to change before the actual beginning of the event.
  • Event 1 – Comments section on IIM Bangalore’s MaSh page (https://www.facebook.com/mash.iimb)
  • Event 2 – Comments section on IIM Bangalore’s MaSh page (https://www.facebook.com/mash.iimb)
  • Event 3 – Comments section on IIM Bangalore’s MaSh page (https://www.facebook.com/mash.iimb)
  • Event 4 – Strictly email (Will be communicated soon)

Total Prizes of 7K at stake for grab!