Digibites is an event which encompasses developing an online marketing strategy for a firm of a said category. The spending needs to be within a stipulated budget. Participants need to deliberate over the spending distribution amongst the various platforms with sound logic and analysis.

Prizes Worth: INR 30,000



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  • Round 1

    • The registered participants  would be given a virtual budget of INR 10,000.
    • The teams have to come up with a new social media campaign for Business Standard with a timeline of 3-5 days. It can include posters/GIFs or Videos. The rationale behind the campaign has to be provided.(Online Presence Analysis, target audience and expected response).
    • The budget allocation strategy across the social media/online platforms has to be provided   (Each team must select minimum 3 channels and the choices have to justified).
    • The final deliverable should contain a report document in the given submission template within the deadline specified
    • This is an elimination round and only 5 teams will be shortlisted for the 2nd round
    • The short-listing will be done on the basis of the optimum usage and allocation of the budget, creativity & originality of the content, the viability of the attributes and the strategy.
  • Round 2

    Details to be declared later.

  • Each team can have minimum 2 and maximum 3 members
  • Multiple teams from the same college are permitted
  • Teams with a mixture of college are permitted
  • A student cannot be part of more than one team

The participants must carefully read through and agree to the following Terms and Conditions before registering:

  • All decisions in matters of eligibility, authenticity and final judgments will be with organizing committee of VISTA, Indian Institute of Management Bangalore.
  • The format and structure of events is subject to change before the actual beginning of the event.
  • Only under-graduate and post-graduate students are eligible to take part in this competition.
  • Round 1

    • Prelims submission – 7th September 2017 (23:59:59)
    • Submission to be sent to
    • Subject line of Email: Digibites_ Institute Name_Team Name
    • Submission format: .docx/ pdf (maximum of 1 pages)
    • Body of Email: Name, contact number, email address of each team member, Team POC name
    • Filename: Digibites_Institute Name_Team Name
    • Access your case here:

Access your case here:

Team Size: 2-3 members

Submission Deadline: 23:59:59 hours, 7th September, 2017

Sartaj Singh – – +91-8872299399


Team Name Team Leader
Excalibur Sharandeep Singh
Desmond Abhishek Challa
Zephyr Nikhar Mattu
Inglorious Masters Suman Das
Kalam Dreamers Venkatesan S
The Champions Ranjeet Singh Rajpurohit