One word: Future. Interpret and use as you see fit.
Most of the cases we encounter in class deal with a company deciding what to do in the future – how to deal with new competition or the rise of new technology
The future is unknown. Anyone who has made any prediction about the future knows how hard it is to do. The best way to predict the future, especially in business, is to invent it. One way to create the future is to be a visionary. Many of the inventions we see today, from the cell phone to the submarine to the helicopter, were inspired by science fiction.
In technology, business, and the arts, the future is often created by a select few who already live in it. But not all of us can be or even need to be visionaries to build the future. The other, more common and more accessible way is to embrace change. Things move so fast today that it’s often enough to be nimble and think on your feet to build something useful for the future. Those who don’t adapt don’t survive, but for the adaptable, the unknown tomorrow is not scary but exciting.
This Vista’s theme celebrates the future and its infinite possibilities.